F&B
Gramlean
Case overview
GRAMLEAN — Healthy Dining
GRAMLEAN is a healthy restaurant brand founded by Bahraini influencer Salman Al Bader, based in Qatar. When the brand
came to QSM, it was starting completely from scratch — with no established social media presence, content, highlights, or
launch communication.
QSM took on the challenge of building the brand’s digital presence from the ground up and creating a strong identity for
its launch.
Creative Gallery
Our approach
We handled GRAMLEAN from A to Z, developing everything needed to introduce the brand to the market. From creative
direction and content production to photography, social media setup, highlights, launch content, and ongoing creative
execution.
Our focus was to build a fresh, modern, and recognizable visual identity that matched the healthy lifestyle behind
GRAMLEAN while making the brand stand out in Qatar’s competitive food scene.
The results
QSM transformed GRAMLEAN from a brand with no digital presence into a fully established social media identity, giving
the restaurant the content, visuals, and communication needed for its launch.