Sports
Mudaraj al ainabi
Case overview
QSM traveled to the USA during the 2026 World Cup with Mudaraj Al Anabi, the federation supporting Qatar’s national
team fans. Our team captured the fans’ journey, match-day atmosphere, and the passion behind the Qatar supporters.
Our approach
We focused on capturing the energy, emotion, and unity of the fans, from their experiences around the tournament to the
excitement inside the stadiums.
Through dynamic filming, fan interactions, and match-day coverage, we showcased what makes Qatar’s supporters unique
and passionate.
The results
QSM delivered a complete collection of World Cup fan content that captured the atmosphere, engagement, and strong
presence of Qatar’s supporters throughout the tournament.